JUUL Labs Design
When you walk into the New York office of this major global brand, you immediately know where you are – not because there are logos plastered everywhere, but because the essence of who they are is distilled through design. We started by defining what New York City is to them, injected their brand experience, and then deconstructed it all to create a uniquely branded experience. The new destination will cater to buyers, clients, the brand’s leadership and executives, and employee‑centric teams without relying on the JUUL’s logo to convey it all. Instead, the design uses size variations, contrast, and solid‑void relationships, to name a few, to create their space and tailored work environment.