Our relationship with Elements Fitness Studio goes beyond the typical role of designer—we are not only designing a flagship fitness studio for a new location; we’re partnering with them to launch their franchise through a custom web-based application that will easily accommodate its rapid market expansion.
When Elements first reached out to us, it was to help them ideate and develop their design standards and open a new studio in Manhattan, with the goal of using it as a test case to prove the concept for future nation-wide franchising. However, we quickly identified the demand for their unique model among their desired target market and knew that, once launched, the pace of expansion would exponentially increase.
With a clear vision of how a space could infuse the Elements Fitness brand in hand, we are developing a web-based application to expedite the franchising process. The system will enable potential franchisees to upload their space plan which the system will first confirm its viability to support the program within space requirements.
The system will then render the plan through video game engines and building information modeling to illustrate the pre-determined branding elements and finishes. The potential franchisee can use a customized Toolbelt to finalize their application and pull a fee proposal that would start the realization of their space.
The application is ultimately designed to produce an investment-based pricing model for design services that saves upfront costs, replacing the traditional design services with a more interactive and personal approach.
