Diptyque North America
The luxury brand Diptyque was founded in Paris in 1961, created through the three founders’ whimsical take on historic iconography and the fine arts. Byredo, founded in Stockholm in 2006, exudes more bold, modernist principles. While distinctly different in character, the two houses share a similar appreciation for creative luxury.
We developed a design based on this brand duality as well as a unifying appreciation for simple elegance, wrapped in the urban grittiness of its New York City location.