BUILD Studio

New York, New York

Mancini partnered with AOL/Oath, which has since become part of Verizon, to design the new BUILD Studio at 692 Broadway in Manhattan’s NoHo neighborhood. Just down the street from the headquarters work which we’ve done for the same client, this new broadcast and performance space for the company’s BUILD Series blends these broadcast and performance areas with workspace and amenity areas. Mancini leveraged our experience on similar media and broadcast projects, like NBC Sports Group or A+E Networks, to design this space.

Designing an Intimate Broadcast Space at BUILD Studio

The online interview series hosted at BUILD Studio is known for having guest talent sit among the audience in a very intimate setting. To match this unmediated quality, the client envisioned the studio as a “raw space for culture,” so we kept it austere in design, stripping it to the essentials, leaving the ceiling exposed and the flood as unfinished concrete.

Balancing Support Spaces for BUILD Studio

There’s also a full array of facilities that the support the creation of original content: edit and audio rooms; a full photoshoot area and an informal step-and-repeat; and lounges, restrooms, and three green rooms. These spaces are youthful and eclectic, a direct result of working closely with the end-users to capture the company’s culture. Apartment 48, the client’s interior decorator, was also a key player, assisting with the selection of specialty finishes, furniture, lighting, and accessories.