The Assemblage Park Avenue House

New York, New York

Following our work with The Assemblage for their John Street House coworking and hotel spaces, The Assemblage engaged Mancini to design their newest location known as Park Avenue House. We simultaneously worked with The Shorewood Real Estate Group and Prodigy Network to complete the building renovation of the existing structure, 331 Park Avenue South, to support its new fit-out tenant. The renovation of the 37,000-gross-square-foot, 1920s building included coincided with the timeline of the interior fit-out for The Assemblage which meant we were able to coordinate the full design from core and shell down to the last stick of furniture.

Infusing Feedback from The Assemblage with its new Coworking Design

Having redefined boutique co-working in two previous locations, the design team and The Assemblage leadership capitalized on the direct feedback of the brand’s diverse group of members. We learned that connection and flexibility were the primary drivers and the creative industries they represent. Our design focuses on flexibility in space types for working, which supports the personal and professional goals of members’ businesses and their people. We coupled what members desired with the business model of The Assemblage brand to create a space that balanced both sets of drivers.

Designing a Vertical Campus

The building is organized to be a vertical campus of four social floors for connecting and gathering and seven coworking floors that offer a variety of space options, from an individual desk to a dedicated suite. This balance of requirements builds on the success of The Assemblage’s prior two locations while creating new social spaces for members in response to their feedback.

Playing Host to Community Events

The Assemblage offers variety of member programming that takes place in each location’s social spaces. At The Assemblage Park Avenue House, events for networking and business development, personal wellness, or guest lectures and concerts can often happen simultaneously or throughout different parts of the day—Mancini designed each space with maximum flexibility  to host any occasion. A plant-filled Living Room contains a lounge, a full-service elixir bar, and a multi-tiered platform—the first in any location—and acts as the social epicenter of the building. A high-tech Sound/Meditation room offers a serene environment for total immersion in virtual environments, presentations, or guided meditations. The Celestial Bar on the top floor is an ethereal multipurpose space designed to offer a more relaxed area where people can work, gather or unwind and includes a large conference room.

Creating Coworking Spaces of All Shapes and Sizes

The rest of the building is dedicated to the co-working spaces that support the broad range of member businesses that gravitate toward The Assemblage brand. Each floor holds a small lounge area, hot desks, private or team office suites, an agile conference room, a pantry and phone booths. Flexibility also plays a major role here as most office suites have demountable walls that can be removed to accommodate larger teams or as companies grow. A full floor is dedicated to 48 hot desks where individual work can take place, supported by small lounge areas for collaboration, a conference room, and two phone rooms. Mancini designed each space to capitalize on access to natural light, and strategic lighting is used throughout so that each space is bright and inviting for members.