New York, NY

Heineken came to us seeking a workspace with a more open, collaborative feeling rather than a space consisting merely of offices and cubicles. We worked to develop a largely open-plan floor dotted with small lounge areas, dubbed the Star Lounges, suitable for impromptu meetings.


Heineken Design

The heart of the office is devoted to a full-service bar showcasing Heineken product. Able to host corporate events and parties, as well as in-house after-hours socializing, the bar area also divides the two business components.

The overall design acts as a strong expression of the brand, integrating its signature red star and brilliant green into different features throughout the space: to take one notable example, the elevator lobby features three thousand Heineken bottles built into the walls and brilliantly back-lit by LED lights for a dramatic effect. As part of our branding services, we provided custom graphics for conference-room tables, timeline wall displays, lightboxes, and columns, as well as tasting room imagery, and media graphics for the Star Lounges. We also developed and implemented extensive environmental graphics throughout the new offices.