Headshot photo of Keith Kennedy, Vice President of Strategy

Keith Kennedy

Vice President of Strategy

How did you stumble into professional services marketing and strategy?

From my very first position as a marketing assistant for a regional engineering firm, I approached every task, large or small, with a strategic mindset. It’s how my brain is wired. Though my career has largely centered on professional services marketing and communications, Mancini quickly identified the value of this approach to needs far beyond those two things. In my role leading strategy for the company, my work extends far beyond a typical professional services marketing role and into things like public relations; market strategy; talent acquisition, retention, and development; and even into long-term planning for the firm.

Where is your favorite travel destination?

When I’m not too busy marketing professional services firms or thinking of some new strategy for something, I’m probably traveling to London, England, just like Dana Jenkins! The architecture, the culture, and the people are totally my wavelength. While I exemplify the typical “New Yorker,” I oddly feel more at home in London than I do in New York City. Every time I go I feel like I discover a new part of the city, making me want to come back again and again.

What is your most visited website?

Harvard Business Review and Medium. I firmly believe in looking to other industries for ideas and HBR has a host of fresh ones from today’s top thinkers. There are countless things that can be paralleled to our industry that all we need to do is try. And Medium is a great platform as it brings thinkers from all walks of life to a single platform and makes it so easy to explore new ideas.

What’s the best thing about working at Mancini?

As someone who left and now returned to the firm, this is a unique question. The thing I missed most—and the thing that drew me back—is the culture of curiosity and exploration. The firm is constantly thinking beyond the four walls of design and the typical delivery associated with it. But that natural instinct to push boundaries doesn’t stop with the design team as it does at many other firms. It carries through to all of our teams including operations, finance, and, of course, marketing. That landscape to rethink and reshape how things are done—and the support to do it—is what really pulled me back in.

What is something that you collect?

I have the guest pass of every building I’ve been inside of in New York City. It’s great to be able to look back and account for the architecture I’ve been able to experience. Right now they’re all sitting in a shoe box as I’m not completely sure what I’d like to do with them, but I’m confident that one day inspiration will strike. I’ve thought about hanging a giant map of the City in my apartment and pinning the passes to their location, but I think the real fun is looking at all the photos of myself on the passes. Some are just a blob of ink and you can’t make out who it is; some I’m not looking at the camera; and others I’m not even in at all!

What would Spotify say is your most played track?

Spotify wouldn’t know as I’m a devoted Apple (Music) user. But it’d probably tell you that my most played track—which happens to be my all-time favorite song—is One Headlight by the Wallflowers. It may sound cheesy, but every time I hear that song I imagine myself driving through some back-country kind of road and enjoying the independence and freedom of a road trip. I used to love taking road trips.