Implementing TURN’s NYC Offices

New York, NY

When TURN, a digital advertising firm, expected they would grow from 60 employees to 200 employees in the coming years, they came to us looking for a relocation and consolidation of their New York offices.

TURN Design Concept

Our client selected 26,000 square feet of space at a beautiful 100-year-old building with loft heights and exposure to natural light on three sides. In keeping with the ad hoc and mobile workstyles of their employees, we planned informal collaborative and touchdown areas around the perimeter, and two open banks of over 200 sit-stand workstations which, at the time, was the largest single sit-stand installation in the selected furniture vendor’s history. Meeting and team-oriented rooms were sited toward the back with no private offices. We sited most of the public-facing and socially minded space around the atrium, including the main reception and boardroom on the upper floor, a café, town hall, and ping pong and pool tables on the lower.


The building’s age and construction posed major challenges for our firm. The existing mechanical systems were 30 years old and needed to be brought up to code; due to the building’s archaic steel-and-terra cotta construction, we carefully designed a “highway” hung from the open ceiling that carried the office’s sprinklers, power, and cabling. Even with these structural limitations, we removed a section of the floor slab to create a two-story atrium—as this was within a landmarked building, it required five months’ of coordination with NYC Landmarks Preservation Commission.