Starbucks National Retail Locations

Times Square

Under an on-call contract with this leading coffeehouse chain, we provided services for nearly one hundred locations nationwide, including sixty-six in Manhattan alone.

In one of our first projects, we worked alongside Starbucks’ team to renovate and expand a high-profile, high-traffic location in the very heart of Times Square. We used elements of two of the three design concepts Starbucks uses for each new and renovated store: their “Heritage” concept, which echoes the Starbucks’ first store in Seattle, and their modernist-inspired “Artisan” concept, which deploys exposed structural elements within a building. The space also references the media-fueled razzle-dazzle of Broadway, with Klieg lights suspended from the ceiling, and a multimedia wall displaying both the history of Starbucks and the history of the neighborhood.