Keith Kennedy

Vice President of Strategy

How did you stumble into Strategy?

From my very first position as a marketing assistant for a regional engineering firm, I always approached each and every task, large or small, with a strategic mindset. It’s how my brain is wired. Though my career has largely centered on marketing and communications, Mancini quickly identified the value of this approach to needs far beyond those two things. In my role leading strategy for the company, my work extends far beyond a typical marketing role into things like public relations; market strategy; talent acquisition, retention, and development; and even into long-term planning for the firm.

Where is your favorite travel destination?

London, England, has my heart. The architecture, the culture, and the people are totally my wavelength. While I exemplify the typical “New Yorker,” I oddly feel more at home in London than I do in New York City.

What is your most visited website?

Harvard Business Review. I firmly believe in looking to other industries for ideas and HBR has a host of fresh ones from today’s top thinkers. There are countless things that can be paralleled to our industry that all we need to do is try.

What’s the best thing about working at Mancini?

As someone who left and now returned to the firm, this is a unique question. The thing I missed most—and the thing that drew me back—is the culture of curiosity and exploration. The firm is constantly thinking beyond the four walls of design and the typical delivery associated with it. But that natural instinct to push boundaries doesn’t stop with the design team as it does at many other firms. It carries through to all of our teams including operations, finance, and, of course, marketing. That landscape to rethink and reshape how things are done—and the support to do it—is what really pulled me back in.

What is something that you collect?

I have the guest pass of every building I’ve been inside of in New York City. It’s great to be able to look back and account for the architecture I’ve been able to experience. Right now they’re all sitting in a shoe box as I’m not completely sure what I’d like to do with them, but I’m confident that one day inspiration will strike.

What would Spotify say is your most played track?

Spotify wouldn’t know as I’m a devoted Apple (Music) user…