Peloton was the first new tenant signing up for 125 West 25th Street, a Normandy Real Estate Partners property we helped transform into a magnet for technology and media tenants. With the success of the sophisticated stationary exercise bicycle it produces and markets, Peloton has been experiencing rapid growth as a company, and was looking to upgrade their offices from the temporary, ad hoc spaces to which it was accustomed. This 50,000-sf space—complete with a penthouse floor that features two full-width terraces—is a sophisticated environment that nonetheless maintains the grit of the repurposed Chelsea building. Its industrial surfaces have been scraped and polished, but not completely stripped; open benches are located around perimeter walls so employees can take advantage of 125’s light, views, and high ceilings. To support all facets of Peloton’s business, we also built out a photo studio, a research and development studio, an apparel design studio, and a fitness center with showers and changing rooms. After the original project was finished, we expanded the project by 10,000 sf onto a new floor.